Netevia
Visual Language & Conversion Website
Product pages built around one conversion path: download the POS GO app or request a demo.
- Role
- Brand Product Designer
- Scale
- $15B+ processed · 40,000+ merchants
About the company
Netevia is a US fintech company that brings payments, business banking and ISV solutions into one integrated ecosystem. Merchants can accept payments in person and online, open business accounts and get funded faster, while ISOs and software partners can offer the same tools under their own brand. Its pitch is modern payments without the traditional barriers.
My role:
Brand Identity & Conversion Website
Goal
Turn a payments, banking and partner ecosystem into product pages where each explains one offer and moves merchants to the same next step: download the POS GO app or request a demo.
Visual language
The Netevia logo already existed. I built the visual language around it: glowing gradients, visual effects and 3D art direction on a deep-blue color system, so payments and banking feel like one modern, trustworthy brand.
Product and UI design
Designed UI features such as business account dashboards, transfers, Send and Split payments and POS banking, turning complex financial data into calm, easy-to-scan views.
Website
I designed the Netevia website end to end. Each page, from the home page to Netevia Banking and the white-label and ISV pages, explains one product and leads to one next step. The Tap to Pay on iPhone page walks through the flow and the security promise, so a merchant is ready to download the POS GO app.
Design System
Architecture & pages
I designed 34 pages across desktop and mobile and structured them into one architecture, where every product page leads to the same next step: an app download or a demo. To keep that path consistent at scale, I built the design system from the values already in use: colors, text sizes, spacing, radii and shadows.
Foundations as tokens.
I built the system from the values up.
- Color: a primitive palette mapped to semantic roles for text, fill and stroke, with five core accents and a separate partner color.
- Typography: 18 Noto Sans text styles with desktop and mobile sizes, driven by variables.
- Spacing, radius: fixed scales for spacing, corner radii and borders, plus elevation styles and layout grids.
- Components: Button, TextField, Card, Chip, Tabs, Pagination and more, built on these tokens and applied across the site.
Next: Nexroll